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Due to the global pandemic, entrepreneurs have not only had to transfer their activities to the digital world, but have also realized that this was not enough. Without an in-depth understanding of users’ needs and behaviors, they have no chance of building an advantage in a record-breaking competitive market. That’s…


When the conversion rate drops — we’re starting the finger-pointing process. Maybe it’s poorly set up remarketing campaign for abandoned carts? Maybe the design team chosen uninviting product’s photos? Or maybe marketing hired the wrong influencer to boost your limping sales again? Maybe. …


Although it might seem that 2020 will force marketers to tighten the belt, it turns out that the Internet not only increased its advertising market share, but even — for the first time in history — was higher than the share of television! You can spend a fortune on advertising…


Although there’s a constant fuss about the need to be more data-driven and about the countless benefits of using analytics while building a competitive brand — many of us approach data analyzing with reserve. Will I have a time for this? How to make sense out of tables, charts and…

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